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Scratch-Off Popup: Step-by-Step Guide

In this article, you’ll learn how to create a scratch-off popup from scratch

Updated today

What is it?

An interactive pop-up where your visitors scratch a virtual card to reveal a prize (discount, free shiping, etc.). To claim it, they enter their email address

How does it work for the visitor?

  1. The popup appears with a scratch card

  2. Scratch with your finger/mouse to reveal the prize

  3. Enter their email to receive the code

  4. Receive the coupon on screen and via email

How do I set it up?

Step 1: Create

  • Go to Popups → Create popup → Scratch Card

Step 2: Customize design

  • Upload your logo

  • Choose colors that match your brand

  • Optionally, upload a background image for the prize

Step 3: Write the text

  • Edit the titles and messages for each screen (scratch, email, prize)

  • Configure which fields to request (email only, or also name/phone number)

Step 4: Set up the prize

  • Choose the type: percentage, fixed amount, or free shipping

  • Set the discount value

  • Configure whether it has an expiration date

Step 5: Define when it appears

  • Upon entering the site, upon leaving, after X seconds, etc.

  • Choose which pages it appears on

  • Set how often it reappears for the same user

Step 6: Activate

  • Save and activate the popup

Frequently Asked Questions

Can I choose which prize is winnable?

Yes, you decide the prize. Everyone who plays wins the same thing.

Are the coupons unique?

Yes, each user receives a unique code that cannot be reused.

Can I set an expiration date for the coupon?

Yes, you can choose a fixed date or have it expire X days after it’s generated.

Does it integrate with my store?

Coupons are automatically created in Tiendanube/your connected platform.

What happens if the user closes the popup?

You can activate a floating button (trigger) so they can reopen it.

Can I see who played?

Yes, in the subscribers section you can see all the captured emails.

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